Every day, millions of users post pictures and videos for their friends and family or for the wider world. Every day, millions of users scroll aimlessly through their Explore page in the hopes of finding something that attracts their attention. It is here where the unknown artist, whether through the conventional sense of artwork or through poetry, dance, baking or makeup, hopes to catch the eyes of potential followers and gain exposure through hashtags. These hashtags, such as #artist, #artwork and #artistsoninstagram, have hundreds of posts attached to them and help artists to build their Instagram portfolio and audience.
...create their brand and their aesthetic in an easily accessible place...
A second account is vital to the growth of the unknown artist. It is an essential place for the artist to create their brand and their aesthetic specifically in an easily accessible place, in order to expand their audiences. This means that they are able to separate their personal posts from their artwork and be taken more seriously as an artist. Artists are also able to create a business or creator account on Instagram and this means that they can monitor engagement and the ways that work best when interacting with their audiences.
A second business or creator account also allows artists to monetize from Instagram, selling their art and collaborating with brands to hopefully make a career from their talents and passions. However, Instagram is not the only place where artists can grow their artistic profile but many also create second accounts to share their art on places such as Tik Tok, Pinterest, Tumblr and Substack which all have various other ways to share work and potentially profit off it if Instagram doesn't work for them.