'It girl' red: the colour trend this season

Deep red has officially been crowned the ‘It girl’ colour of this season. This year, red has been absolutely everywhere. After Prada, Stella McCartney, Gucci, and Valentino all featured bright, bold reds in their lines throughout Fall Fashion week this year, the Gods themselves, British Vogue, even said that red is making a ‘fiery comeback’ this autumn 2023.

If like me, you’re more likely to be glued to TikTok and Pinterest than attend Paris Fashion Week, you will have seen the internet’s darkened autumnal adaption of this fiery red trend. Often referred to as ‘cherry’ or ‘wine’ red, a deep, vampire-esque red has been gracing our screens, and we’re obsessed.

Nails, clunky boots, bold lipstick, accessories, leather jackets: this cosy colour can be incorporated into your outfits in a million different ways. Simply adding a splash of this dark, bold red to your autumnal outfits can be the statement you need to become this season’s ‘It girl’. Paired with simple and classic black tops, skirts or bottoms, ‘cherry’ red can completely transform your look.

Motel Rocks’ ‘Walta’ jacket in ‘Redwood’ has been dubbed the must-have of autumn fashion. Unfortunately for me, my student budget can’t extend to spending £90 on a jacket, however gorgeous it may be. There are, however, some amazing dupes on Vinted and Depop, if you fancy being a sustainable ‘It girl’ on a budget.