It's about time for another celeb to bring us a fresh new makeup line for us to get our hands on, and Kesha has gone and provided the goods to feed our celeb makeup hunger - we were getting WAY too hangry.
The new collection is set to be released on December 3rd on HipDot.com, offering us a taste of something new with the entire line consisting of vegan ingredients that are friendly on the environment whilst also being friendly on the eye (pardon the pun).
The five products consist of one vibrant 12 colour eyeshadow palette at £28 named 'FTW' - which Kesha claims is a name open for interpretation of it's owner - a set of dual-ended liner pens for £21 called 'Whatever Wherever Wands' which can be used everywhere and anywhere on the body, a colour-changing gloss and red lipstick at £20, and two separately priced bundles of the entire line; one at £70 and another in a limited edition box including a personal note from the TiK ToK queen herself coming in at £93.
But what exactly is the purpose of Kesha's new collection? Is it to act as an advocate for those seeking to be more environmentally aware? Or is it just for the fun of it? Or what if it's just a way to stay in the celeb world once they have fallen back into the shadows and out of the spotlight? Kesha isn't the only celeb to jump on the makeup industry and she won't be the last. It seems to be a popular trend amongst the women of the star world, with the likes of Kylie Jenner and her Kylie Cosmetics, Rihanna and Fenty Beauty or Rosie Huntington Whiteley's Rosie For Autograph to name just a fraction of them. So are makeup lines just a thing to add to the list of activities a celeb has got involved in or are they strategically chosen as a part of the image that comes with being famous? It's a debatable question depending on the celeb who created it.
Possibly the most important part of Kesha's new makeup line is less about the image she may be making for herself and more for the movements this new range could cause. There are plenty of products, restaurants, clothing brands and all the rest of them creating vegan friendly, eco-friendly, veggie friendly and everything-else-in-between lines, but when it comes from a celeb it seems the wave of public interest in these solutions soars in comparison.
We can look at Kora Organics, Miranda Kerr's own makeup line launched in 2009 using natural certified ingredients which grew to be so popular it is now sold across 25 different countries having started out exclusive to Sephora in the US. Or how about stepping away from makeup and looking into the fashion industry, where actor Emma Watson - best known for her role as Hermione in Harry Potter - released her 'Feel Good Style' website in 2010 with advice on sustainable fashion and organic beauty products. She even helped the fair trade brand People Tree produce several collections of organic fair trade clothes and created the '30 wear rule' - the idea of buying an item of clothing only if you know you will wear it at least 30 times before recycling it.
With all of these stars wanting their name part of the makeup world, and with plenty of them offering ethical products, it might be hard to predict if Kesha's line will be all that different from the rest. One thing is for sure though - Kesha's line will be popular regardless of it's ethics, as we just all love the chance to have a play with a bit of new makeup don't we?