So last week saw the long anticipated release of Kylie Jenner’s (KylieCosmetics’) new Valentine’s day collection. I have to admit I didn’t buy any of the collection as I am currently very poor, which is a shame because all pink everything is my favourite kind of make-up range. However, I can give my first impressions on the collection, and compare them to the items of the Christmas collection which I bought about two months ago.

First of all, let’s address the brand new products which Kylie has brought out for the first time ever in this collection: blushers. Compared to liquid lipsticks, blushers aren’t as difficult a formula to create, and so I can’t see how she can go too far wrong with these, especially as she has such a pigmented, good quality eyeshadow formula. The pink and the orange are quite simple, failsafe colours to begin with, as they suit most skin colours and aren’t very daring. However, I predict that in her next release she will come out with more, hopefully more daring, unusual colours of blushes. I also predict that the next product she’ll lend her hand to will be highlighters!

Obviously, it’s not a surprise that for this collection, like all of her other limited editions, she has brought out the mini liquid lipsticks. In my opinion, if you have never tried anything of Kylie’s before and you aren’t sure which colour will suit you best, the minis are the best place to start. There is a pretty good amount of product in each and you have the choice of six colours so can try a range without paying full price for them all! The only drawback is that often, because the colours are so unique, there is no lip liner in a similar colour which means that you have to have a very steady hand when applying these.

“If you have never tried anything of Kylie’s before and you aren’t sure which colour will suit you best, the minis are the best place to start.”

The other part of the collection is the eyeshadows. I understand the idea behind the mini eyeshadow duos, which she is bringing out for the first time this time, but I have never been a person to just buy individual eyeshadows and so I feel I would much prefer the palette. I feel the colours in the palette will suit all skin tones, but mostly darker and deeper ones as they are very rich colours. This is also, I would say, the most daring selection of colours she has brought out yet in an eyeshadow palette. In my opinion this palette will appeal more to the avid kyliecosmetic fans and the everyday make up wearer would probably get more use out of her burgundy or bronze eyeshadow palette.

“In my opinion this palette will appeal more to the avid kyliecosmetic fans”

In conclusion, after my own experience and having followed a lot of blogger and other influencers’ opinions on the brand, I think that it is certain you are paying for Kylie’s name on a lot of the products. Having said this, I think that the majority of the products are well priced for the quality and amount of product you get – for example, if you were to buy a lip liner and liquid lipstick from MAC, it would cost you more than Kylie’s lip kit – the only drawback to ordering from Kylie Cosmetics is that on top of having to shell out a lot of money for it to be shipped internationally, there is also a hefty import tax to pay before you can pick it up from your post office – so beware!