Pantone's colour of the year: Mocha Mousse - modern or muddy?

Pantone, a company based on creating colour information for the creative industry, has named ‘Mocha Mousse,’ as this year's colour. From observing each year's trends and global mood, their aim is to blend culture and colour into a hue.  It seems quite fitting to have an earthy, warm pink-brown colour after this year's fashion trends. […]

Imogen Hayes
20th February 2025
image credit: pixabay.com
Pantone, a company based on creating colour information for the creative industry, has named ‘Mocha Mousse,’ as this year's colour. From observing each year's trends and global mood, their aim is to blend culture and colour into a hue. 

It seems quite fitting to have an earthy, warm pink-brown colour after this year's fashion trends. From the clean girl ‘no makeup, makeup’ aesthetic, Sofia Richie’s old money look to Hailey Rhode Bieber's skincare brand, Mocha Mousse is screaming to be the 2025 colour of the year. It resonates with chocolate, coffee mornings, cosy nights and when the leaves in Autumn start to fall. Mocha Mousse is nurturing us in its warm blanket while the political world falls around us. 

Modern seems to be the right word for Mocha Mousse, it cleverly evades the muddy look, attempting to make brown ‘cool,’ a colour that has never quite had its moment. An understated, classic, sophisticated nude, it reminds me of the 90s lip liner that is still the item to have.  

However, it could be said that without the trends of the winter trench coat, and minimalist two-tone outfits that Kim Kardashion’s, Skims, has put into the fashions dictionary, the colour could have been seen as an office, notebook boring brown that has been left on the shelf. Or as a child could say, a ‘poop’ brown, a colour, uninspiring and bland. 

For the likes of interior design, where maximalist and bold colours are embracing homes, it is surprising that a bright blue or purple wasn't in the mix this year. However, the understated brown is an elegant touch to one's living room decor. I can see Hollywood actors and Italian designers already itching to use this colour.

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