Something Old, Something New, Nothing Borrowed, but very Blue at Ferrari

Any bets on what colour the team will try to incorporate next?

George Brownless
18th May 2024
Image credit: Wikimedia Commons (Lukas Raich)
Ferrari have announced a title sponsoring partnership with tech giant HP (Hewlett Packard), worth up to potentially 66% of the yearly budget cap imposed on the teams in the sport. From the Miami Grand Prix onwards, they will be known as Scuderia Ferrari HP, not just Scuderia Ferrari. It is the first time since 2021, when they were sponsored by Mission Winnow.

HP currently have a presence on the grid already through Mercedes, but that is with Hewlett Packard Enterprises, whereas Ferrari has partnered closely with the consumer side of the business. That has already led to some blue being revealed to be added to the driver race suits and the car. However, it just doesn’t look good. There is too much of a contrast in colours, and while the need to give your title sponsor a prominent space on the car is important, there are ways it could have been done more tastefully. As was seen with the green added for Mission Winnow back in 2021, which still didn’t blend in well, Ferrari haven’t learned how to put such a strikingly different colour onto their car.

Ferrari haven’t learned how to put such a strikingly different colour onto their car.

However at Miami, the team in red is set for far much more blue, as they look to the past once more to remember the Ferrari cars of 1964. Back then, teams raced in colours according to the countries, such as the British teams using green, or Italian teams, like Ferrari, using red. In 1964, Ferrari boss Enzo Ferrari, was in a spat with the FIA, and the ACI (Automotive Club d'Italia), over not being allowed to homologate GT cars for racing, after supposedly Ferrari had tried to get away with having not enough cars built by cleverly moving around the factory. When the ACI didn't back Ferrari up, Enzo handed in his competitors license and proclaimed they'd never race in red again. Instead, for the remaining races of 1964 in the US, Ferrari raced under NART (North American Racing Team), and so competed in the blue and white colours that the USA cars used.

For the 2024 Miami Grand Prix, the team teased a return to the blue and white of old, with full blue race suits and merchandise to match. Unfortunately though, their livery leaves much to be desired. The race suits definitely gave fans the idea that they might go full blue for one race, but what we got instead is blue highlights, and basically a highlight of their new sponsorship with HP. Their logo takes prominent place over the engine cover and airbox at the rear of the car, but again, fails to blend in to the rest of the Ferrari red adorning the car. Hopefully, Ferrari eventually realise that the red and the blue clash too heavily, and move to a white logo for HP, to match those of others on the car.

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