The Angels and Devils of Victoria’s Secret: Progress and Pitfalls

The Victoria’s Secret Fashion Show made its highly anticipated return on October 15th after a six-year hiatus, aiming to shake off its controversial past and reclaim its relevance in the fashion industry. Once criticised for promoting unrealistic beauty standards and a lack of diversity, this year’s show attempted a fresh approach. But has it done enough to satisfy a modern audience?

One of the most notable changes was the inclusion of models with a broader range of body types, ethnicities, and backgrounds. After years of featuring predominantly ultra-thin, white models, Victoria’s Secret made strides toward a more inclusive standard of beauty. Adding plus size and non-white models signalled that the brand was finally responding to calls for diversity and body positivity, a crucial step forward.

Another critical shift was a move away from the overly sexualised nature of past shows. This year, models weren’t just there to look good; they were given a platform to showcase their personalities. This emphasis on empowerment over objectification was essential, particularly in light of previous criticisms. The show aimed to convey growth by fostering an atmosphere of female empowerment.

The 2024 Fashion Show also featured an all-female lineup of performers, underscoring the brand’s commitment to celebrating women. The event showcased diverse female artists, enhancing the show’s empowering atmosphere. By prioritising female performers, Victoria’s Secret reflected a broader cultural shift toward inclusivity in the entertainment industry.

Despite these positive changes, the show maintained its signature sense of spectacle with elaborate sets, star-studded performances, and bold outfits. Fans of the old-school glamour were not disappointed, as the event balanced new messaging with its iconic high-energy vibe.

However, Victoria’s Secret’s legacy of promoting narrow beauty ideals is challenging to overlook, and for many, this year’s show wasn’t enough to completely erase that history. While the diversity on display marked a step in the right direction, scepticism lingers around the brand’s sincerity. Showcasing different body types is a start, but the real question is whether this signals a lasting shift in the company’s values or merely a temporary PR move. While welcome, some critics felt the inclusivity efforts came across as a box-ticking exercise rather than a genuine commitment to meaningful change.

Moreover, Victoria’s Secret faces stiff competition from brands like Savage X Fenty, which have already set new standards for inclusivity. In comparison, Victoria’s Secret’s efforts to reinvent itself felt somewhat delayed.

The 2024 Victoria’s Secret Fashion Show demonstrated progress, particularly in diversity and empowerment. Yet, lingering questions about the brand’s commitment to genuine change remain. Only the future will tell whether Victoria’s Secret will fully evolve, or if it will remain stuck between its past and the modern values its audience demands.