Vintage store spotlight: Friday Vintage

Recently there has been a rise in recognising the need for change in fashion, the lenses have been cleaned and people are starting to become more aware of the failures of fast fashion. Favourite high street brands help account for 10% of the annual global carbon footprint, and fast fashion giants such as Zara, H&M and Shein have been outed to be using inhumane methods in order to keep up with trends and have a frequent release of clothes. This has then led to alternative methods of shopping for those who can't say no to a new addition to the wardrobe but want to do so with a more conscious mind.

One such place that is aiming to keep fashion as a joy without damaging the environment or peoples livelihoods is Friday Vintage. The owner, Laura Jackson, has been busy setting up a second vintage shop in Ouseburn named Effies, but made the time to share a quick insight into why people should shop second hand, the harm of fast fashion and her favourite fashion era.

Firstly, how and when did you first realise you wanted to start a vintage business?

I wanted to start a vintage business because I feel like when I opened at the time (2023), there was a gap in the market for a curated vintage store in town, which had a wide arrangement of different eras, it was one of those moments where I just needed to take the leap and I went for it.

How do you feel since the rise in popularity in vintage shopping- do you think there is any harm in buying into it as a trend?

It’s definitely a more positive way of shopping, as it is less impactful on the environment, but I think the core problem lies in overconsumption. So if people are switching to second hand that’s great, but bulk buying is always an issue no matter what the purchase is. Overall though, it is a million times better to shop second hand than new.

And what is your opinion on other varieties of second-hand shopping such as online apps (Vinted/Depop) and charity shopping?

I think its all really good, also it is the inevitable that more people will resort to shopping second hand because people can’t necessarily afford to buy new things, also the quality of clothes is going down whereas the pricing is increasing so people are starting to click onto the facts that better quality clothing are available cheaper second hand.

What is the hardest and best parts of being a business owner?

The hardest part of being a business owner is the financial struggle at the minute. It’s extremely hard to keep going through the quieter months, especially when I am doing this all on my own. My friends, family and fiancé help a lot but ultimately the success of this lies on my shoulders. But the good outweighs the bad, as I have created such a community through my business and those relationships I have built amongst other Northern independent businesses and vintage lovers are priceless.

Your store is celebrated for its wide range of eras, which era is your favourite for fashion, and who is your style icon?

The 70's definitely are a highlight, they were so fun and flattering for both genders. My style icons are Audrey Hepburn for her class and grace, and then obviously Cher when in collaboration with Bob Mackie. The sparkles. The body. The confidence. A real moment that will always go down in fashion history.

To find Friday Vintage head to Old Eldon Square and you will be welcomed by warm orange walls, a smiley Laura and items from a variety of decades.