From Dior mini-skirts to Juicy Couture trackies, Y2K style is a kitschy miss-match of glamour and tack as seen on iconic noughties celebrities and girl groups including Britney Spears, Paris Hilton, Destiny’s Child, and Spice Girls. It was everywhere, proudly flaunted by top models and single mums alike, and it has re-emerged in 2020 to steal the show once again! There was a good decade or so in-between, however, where dressing like this would’ve been considered a crime against all things fashionable, so why has it made such a strong comeback?
Y2K fashion itself is a rehash of typical 90s streetwear but with copious amounts of runway glamour added to the mix
Well, as we know, fashion is cyclical, Y2K fashion itself is a rehash of typical 90s streetwear but with copious amounts of runway glamour added to the mix. So it was only a matter of time before the early 2000s became fashionable again, encouraged by pop-culture as per usual, social media, and celebrities, as well as the popularisation of thrifting. Celebrities like Bella Hadid have been sporting Dior’s Saddle bag (a reinvention of the early 2000s original) since 2018, and designer brands like Louis Vuitton and Gucci have been making logo mania great again. Even the original noughties icons are making a re-appearance, such as Spice Girls, with their reunion tour back in 2019, bringing attention back to the trend as people reminisce the early 2000s.
Social media platforms including Instagram and TikTok have also been taken over by this trend, with users sharing their favourite Y2K ‘outfit inspos’, who’ll then take their bucket hats, butterfly clips, and diamante encrusted tracksuits to the streets, making this trend unavoidable.
There is an undeniably childish aura to this trend, which explains why many Gen-Z’s might adopt this style due to the nostalgia that surrounds this era of fashion
Possibly because of its prevalence on social media, the trend has been embraced by one generation in particular, Gen-Z. The early 2000s, to a typical Gen-Z, will symbolize a childhood filled with Bratz dolls, Groovy Chick bed sheets, tacky lip balm palettes, and Lelli Kelly shoes. There is an undeniably childish aura to this trend, which explains why many Gen-Z’s might adopt this style due to the nostalgia that surrounds this era of fashion. Furthermore, adopting this style is made easier than ever due to the rise of thrifting, from buying and selling noughties clothes on Depop, to shopping at vintage fairs and charity shops; Y2K fashion is readily available to everyone, hence its mighty comeback. And whether you love it or hate it, the trend is here to stay for the foreseeable future.
Featured Image: @aesthetic.y2k
All images courtesy of Instagram