Samantha Seidu

Buying makeup can be quite expensive, so here are some tips to finding the best products on a student budget!...

Following the controversy surrounding influencer Emma Chamberlain's necklace worn at this year's Met Gala, the conversation of cultural appropriation has reemerged......

There's been a lot of hype around Matilda Djerf's brand on social media. So, what about a critical review?...

Samantha Seidu speaks to the organisers of LooseFest.......

After years of criticism from dark-skinned people of colour, has the beauty industry done enough to combat colourism, or, could they do more?...

Whatever happened to personal creativity in fashion? ...

From stopping African and Asian Students from leaving Ukraine, to the press coverage of the Crisis, the Western media has reminded us that we still live in a racist society....

Is being an influencer all that? A discussion on the economics of fashion and beauty influencing the illusion of a perfect life....

TikTok has made trend cycles shorter than in previous years. What's the impact? ...

Samantha Seidu discusses the constantly changing beauty standards surrounding the female body and how it is unsustainable for girls and women to try and conform to each trend....