Over the past year, Gracie Abrams has become a fully-fledged popstar. Her opening act on Taylor Swift’s record-breaking Eras Tour, alongside her hit album The Secret of Us, has increased her monthly listenership to a staggering 51.2 million on Spotify, making her the 44th most listened to artist on the platform. Passing the likes of Hozier, Olivia Rodrigo, and Harry Styles, it is safe to say that Abrams is one of the more successful artists among her peers. Alongside her hit songs, including ‘I Love You, I’m Sorry’, ‘Close To You’, and ‘That’s So True’ – which appeared at number 6 on the Billboard Top 100 – Abrams has always seemed to have an eye for fashion. Her elegant and graceful style has consistently been popular among her fans, often wearing popular designers Dior, Miu Miu, and Prada in her magazine features. It is unsurprising that Abrams has now risen to fame in the fashion industry, as well as the music.
I was looking around and the room was full of girls in bows... it felt like a secret society
Becoming a Chanel Ambassador in October of 2024, Abrams has finally made her debut with the brand – under esteemed director Sofia Coppola’s direction. Known most recently for her hit film Priscilla, during which Coppola told the often-ignored story of Priscilla Presley, who met her future husband Elvis at just 14 years old, Coppola took on Abrams for her next project. Having worked closely with Chanel since she interned with them at 15 years old, Coppola stated it was a “childhood dream,” of hers to direct a campaign showcasing their iconic and timeless pieces. On choosing Abrams for the campaign, she explained that the singer “has an elegance that’s rare for me today. To me, Chanel stands for elegance and culture.”
Incorporating Abram’s own style was an important aspect of the campaign. Known for the bows she wears while touring – which has become a concert staple for her fans – Coppola knew this must be incorporated into the photo shoot. When attending one of the singers’ concerts before the two met, Coppola emphasised: “I was looking around and the room was full of girls in bows… it felt like a secret society.”
Check out the Chanel Spring-Summer 2025 pre-collection on their website – “delicate and imbued in a sense of 90s elegance.”