In 2021, Vogue released a Beauty Secrets video with Madison Beer in which the singer used various Charlotte Tilbury products. Thus, the trend of liquid contour, blush, highlighter - practically liquid everything emerged!
Directly linked with the Hailey Bieber ‘no-makeup’ look, liquid blush became viral for its ability to add a subtle rosy glow and its seamless blending ability. Rather than looks previously in 2016-2018 with bright pigments and especially daring looks eyeshadow looks.
Nowadays, makeup is the bare minimum, all about the effortless ‘model’ look. And nobody does that quite like Charlotte Tilbury and her ridiculously overpriced products that are always sold out - might I add.
Directly linked with the Hailey Bieber ‘no-makeup’ look, liquid blush became viral for its ability to add a subtle rosy glow
‘Hollywood Flawless Filter’ and ‘Pinkgasm Wands’ are all about dewiness and the emphasis on natural skin in a makeup look. However, with a price range of above £30, is it really worth the hype to still look like you aren’t wearing any makeup?
As Beer reveals in her Vogue Beauty Secrets Video, less is more. And, minimal beauty still costs money. That is the harsh reality of consumer culture. Effortless isn’t exactly effortless. More like a fabricated version of natural beauty that is £30 for 10ml of rosy cheeks.
As my dad would say, just slap your cheeks a little bit! You’ll get the same result and save £30!
