However, Hummel’s design for Denmark’s kits must be considered one of the most controversial releases of all.
Hummel did not want to display their logo on the Danish kit and be visible during this tournament, as they disapprove Qatar’s treatment towards their migrant workers for their newly constructed stadiums.
The set of three kits comes with an all-red home kit, an all-white away kit, and an all-black third kit complete with toned down logos, and the iconic chevrons that match the colour of the kit.
The purpose of this design is to pay tribute to the thousands of migrant workers who have been killed or injured building the tournament’s eight new stadiums.
“The colour of mourning” was what Hummel sports have described as for the blacked-out kit, for commemorating the worker’s loss, and to show solidarity towards human rights.
The colour of mourning was what Hummel sports have described as for the blacked-out kit, for commemorating the worker’s loss, and to show solidarity towards human rights
The officials from Qatar have responded to this act, as they stated they will be reviewing all the individual cases for those workers. However, this did not stop Hummel and the Danish FA from sending out their message protesting against what they have done.
The all-red home kit was thought by many fans to have been inspired by the Euro 1992 home kit. However, Hummel later stated that it must not be confused with the real idea.
On the collar of the home kit are the words “For Denmark.” On the inside of the shirt, it says “Part of something bigger” in Danish.
Similar to Denmark’s notion, England will be wearing rainbow armbands in support of the LGBTQ+ community, as it is also another controversial conversation in Qatar.