Some parents that engage with this aesthetic pose the idea that it’s a more gender neutral way of dressing, and so allows the children to grow up with a more universal outlook on designated ‘gendered’ coloured clothing. This might be true, but even then, brighter colours such as greens and yellows have less of a ‘gendered’ image, and their expressive and warm tones would bring a bit of life to a baby’s wardrobe.
Kids aren’t mini adults – they’re kids! Let them get messy and wear all the brightest blues and pinks!
I think the trend rises from influencers such as Molly-Mae Hague, or celebrities such as Kim Kardashian – people become obsessed with their minimalist lives and try their best to emulate the luxury of it. But kids aren’t mini adults – they’re kids! Let them get messy and wear all the brightest blues and pinks! Kids aren’t made for an aesthetic (hopefully, anyway!), and shouldn’t be dressed for one either.
However, it doesn’t just extend to clothing. Many parents design their newborns’ bedrooms or playrooms around this aesthetic too, to perhaps mimic the minimalist design of the rest of their homes, and arguing that it’s no crime to desire to have a cohesive palette and look throughout their home. It makes the whole house ‘calmer’ and more of a haven for them. But why should it be for ‘them’ – when it’s the kids that are using and grow up in these spaces? Shouldn’t they be allowed to have bright colours and mess around while they’re young? After all, most children move out of the family home at some point – parents, you have all the time in the world for beige once they’re gone! It seems that we can only hope for a new trend in the future of bringing back the mismatched colour patterns, textures and shapes of the noughties that allow kids to indulge in the chaos of being a child again!